Every person has a different style and method they use for their writings and communications. When we enter a corporate environment, we strive to develop leading practices to ensure information is relayed in a manner that will be accepted by the intended recipient. Business writing can take on many forms and is often influenced by many factors including: ¡ Professional’s education level ¡ Organizational expectations ¡ Individual personal writing style ¡ Reader perceptions Organizations are comprised of many individuals who come from varying backgrounds and experiences. Developing certain standardizations for the writing process is important. Business writing is typically broken into four categories. Those categories include: ¡ Informational writing - Informational writing provides the reader with an analysis of a problem or information needed to correct or adjust a process and includes the following: internal and external reports, financial statements and related disclosures and footnotes, meeting summaries, informal memos and interviews ¡ Instructional writing - Instructional writing provides the reader the information required to complete a task. This type of writing will include the following: procedure manuals, formal memos, technical documents that outline specifications. ¡ Persuasive writing - Persuasive writing convinces the reader to take a specific action. It also will compellingly convey information. Persuasive writing will include the following: proposals, sales pitches ¡ Transactional writing - Transactional writing is the writing used in everyday interactions. Transactional writing will include the following: e-mail, informal notes In this session we will cover a host of business writing concepts. Field of Study: Communications & Marketing