About this course

What makes a business valuable? Who determines value? What are the key factors that make businesses valuable? In this course, we explore the different ways to value a business. We will apply foundational valuation and corporate finance concepts to real-world examples, in an effort to see what makes up an investment's price.

Who Should Attend:
CPAs and business professionals who want to understand the concepts and theories behind business valuation techniques.

Field of Study: Specialized Knowledge

What you will learn?
• Describe the factors affecting the value of a business
• Compare and contrast market value, investment value, bankruptcy value, and going concern value
• List the key differences between technical and fundamental analysis
• Calculate intrinsic value using discounted cash flow methods, such as the GGM and the H-Model
• Calculate intrinsic value using free cash flow
• Calculate the gains and losses to the buyer/seller in a merger/acquisition
• List key discounts when valuing privately held companies
Skills Covered
2.5 hours on-demand video
Certificate of completion
Intermediate level
No prerequisites
No preparation required
1 year access


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Browse course content
9 Quiz
9 Video
2.5 hours
Section 1.
What does value mean?
30m 30s
Review Question 1
1 questions
Section 2.
Technical vs. Fundamental Analysis
7m 24s
Review Question 2
1 questions
Section 3.
Random Walk Hypothesis
4m 12s
Review Question 3
1 questions
Section 4.
Assumptions in the Gordon Growth Model
8m 34s
Review Question 4
1 questions
Section 5.
Intrinsic Value
18m 40s
Review Question 5
1 questions
Section 6.
Valuations Using Free Cash Flows
11m 24s
Review Question 6
1 questions
Section 7.
Advantages and disadvantages of the different models
12m 7s
Review Question 7
1 questions
Section 8.
Comparable Sales
11m 17s
Review Question 8
1 questions
Section 9.
Summing Up
8m 13s
Section 10.
Final Exam
13 questions
Learn from the best

David Peters, CPA, CFP, CLU, CPCU, MST, MBA, is the Founder and Owner of Peters Professional Education in Richmond, VA, as well as a Financial Advisor for Carroll Financial Associates in Charlotte, NC. He has over fourteen years of experience in financial services, including 3 years in the hedge fund industry and six years in the insurance industry. David was the first-ever Chief Financial Officer at - a position he held for over three years. He is an Adjunct Professor in Accounting & Finance at Winthrop University in Rock Hill, SC, and a national CPE Instructor/Discussion Leader for the AICPA, Surgent, and Kaplan. He regularly teaches courses in accounting, finance, insurance, financial planning, and ethics throughout the United States. He holds four master’s degrees and is currently pursuing his PhD in Financial Planning. He contributes regularly to various CPA publications, including NCACPA’s Interim Report, SCACPA’s CPA Report, and VSCPA’s Disclosures. He was also a co-author of the 2018 Virginia CPA Ethics course – a required course for all CPA’s licensed in the Commonwealth of Virginia.