Welcome to Generative AI for Content Production & Multimedia Campaigns — the practical, end-to-end generative AI (GenAI) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation, faster than ever before.
This is the complete generative AI course for creators who want to:
- generate stunning images from prompts.
- convert scripts and storyboards into video.
- add motion to still images.
- streamline editing and post-production.
- localize videos at scale for global audiences.
- automate repetitive tasks across their creative workflows.
Using AI tools, you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.
Every lesson is short, practical, and designed to give you real-world skills you can use immediately.
What You’ll Learn:
- Generative AI Foundations
- The origins and evolution of generative AI
- Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
- How GenAI fits into modern creative workflows
- Visual, Image, & Video Production with AI
- How to generate production-ready images using Adobe Firefly
- Lip-syncing a voice to a face using Runway ML
- Turning scripts, prompts, and images into complete AI-generated videos
- Adding motion to still images using Runway ML’s motion tools
- Editing & Post-Production with AI
- Branding and editing videos directly on the Runway ML timeline
- Removing objects, correcting issues, and refining visuals with AI
- Replacing video segments and adjusting scenes nondestructively
- Performing color grading and post-production enhancements with speed
- Localization & Personalization
- Translating and localizing video using Synthesia
- Generating multilingual versions of your video content
- Adapting visual assets for new markets using Adobe Firefly
- Scaling global creative output without a full production team
- Workflow Automation
- Introduction to automated workflows using Make.com
- Creating Make scenarios that trigger AI tasks
- Connecting Runway ML with Make for seamless asset generation
- Building automated text-to-image workflows
- Building automated text-to-video workflows
- Setting up complete creative pipelines powered by AI + automation tools
Real Projects You’ll Complete:
- A set of AI-generated images created through expert prompting
- A lip-synced character video
- A script-to-video project built in Runway ML
- A motion-enhanced image sequence
- A branded, edited timeline-based video
- A localized video with voice + visuals adapted for another market
- A full Make + Runway ML text-to-image automation
- A full Make + Runway ML text-to-video automation
Who This Course Is For:
- Anyone wanting to use AI to accelerate visual and video production
- Content creators
- Social media teams
- Video editors & designers
- Marketing teams
- Production studios
- Educators & online creators
