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The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams!

But how exactly do you get there?

By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also, you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

We will also cover some fundamentals, including:

1. Who is a Product Manager.

2. What is an end-to-end product management process.

3. What types of Product Managers exist.

4. What are emerging PM types (AI Product Manager, Growth Product Manager, etc.).

Who is this course for?

Professionals planning to transition to a Product Manager role.
Software Engineers looking to transition to Product Management.
Data scientists looking to transition to Product Management.
UX Designers looking to transition to Product Management.
Sales and Marketing team members looking to transition to Product Management.
Customer support team members looking to transition to Product Management.
Project managers looking to transition to Product Management.
Business Analysts looking to transition to Product Management.
Graduates looking to start their career.

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Discover the power of effective marketing strategies and enhance your managerial skills with our comprehensive Marketing for Managers series. This series is specifically designed to equip you with the knowledge and tools necessary to navigate the dynamic marketing landscape impacting your organization. By enrolling in this course, you will gain a deep understanding of market analysis, strategic planning, and the execution of successful marketing initiatives. Marketing is a pivotal function that demands involvement from all stakeholders within an organization. Through this course, you will explore key marketing concepts, including fundamental principles, the marketing planning process, and the analysis of marketing environments. Moreover, you will learn to employ essential tools such as PESTLE, Five-Forces, SWOT Analysis, Porter's Value Chain, and Marketing Plan Templates to analyze the marketing environment. Delve into various marketing contexts to examine current practices and acquire the skills necessary for establishing competitive positioning and making informed marketing decisions within your firm. With this course, you will be empowered to evaluate, manage, and design an effective marketing function, ultimately contributing to your organization's future marketing direction using cutting-edge marketing strategies.

By the end of this series, you will have significantly expanded your knowledge and proficiency in marketing theory and operations. This discipline offers numerous opportunities for career advancement and exploration of exciting professional pathways. The course includes lecture-style videos, real-world case studies, downloadable materials, and self-assessment quizzes to provide a comprehensive learning experience. Equip yourself with exceptional skills that will help you effectively manage your company and achieve professional growth by enrolling in this course, along with other courses in the series.

Embark on this transformative learning journey and unlock your full potential in the dynamic field of marketing. Acquire the expertise needed to thrive in marketing management roles and pave the way for a successful career filled with endless possibilities.

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This course dives deep into the transformative power of artificial intelligence in digital marketing, offering professionals a roadmap to harness AI tools, manage data effectively, and create engaging content. With a focus on practical, actionable strategies, participants will learn to navigate the shifting digital marketing landscape, optimize their campaigns, and achieve unprecedented efficiency and effectiveness in their marketing efforts.

\n","provider":{"@type":"Person","name":"TechConnex "},"image":"https://d3mcncqbjwo6p.cloudfront.net/images/courses/12601/0iczxl22xiubPxSaC2v460-Untitled%20design%20%285%29.png","aggregateRating":{"@type":"AggregateRating","ratingValue":4,"ratingCount":7,"reviewCount":7},"offers":[{"@type":"Offer","category":"Paid","priceCurrency":"CAD","price":83,"oldPrice":182}],"hasCourseInstance":[{"@type":"CourseInstance","courseMode":"Online","courseWorkload":"PT1H","instructor":{"@type":"Person","name":"TechConnex ","description":"","image":"https://d3mcncqbjwo6p.cloudfront.net/users/84832/e1ca20ae190910d1e5e7fb4908e03ec7.jpeg"}}],"url":"https://hr-cpd-ca.learnformula.com/course/futurizing-marketing-strategies-for-success-in-the-ai-era","datePublished":1713622869,"publisher":{"@type":"Organization","name":"CPD HR Canada","url":"https://hr-cpd-ca.learnformula.com"}}},{"@type":"ListItem","position":4,"item":{"@type":"Course","name":"Product Management: Agile Requirements using Product Backlog","description":"What is Agile Scrum?\n\nAgile is an iterative time-boxed software development approach that focuses on building software incrementally from the beginning of a project rather than delivering it all at once at the end. Scrum is a framework that traces back to the early 90s, which provides a framework for managing complex product and software development with iterative and incremental processes. Scrum is a very popular framework for implementing agile project management. \n\nWho should take this course?\n\nWhether you are a developer, Professional Scrum Product Owner (PSPO), or simply someone who wants the answer to the question \"what is scrum and how can I use it in my projects\", this is definitely the class for you.\n\nIn this class, you will learn:\n\n • Product backlog and user stories- I give you a complete overview of what product backlog in scrum entails as used in the business workplace without having to do a face-to-face course saving you hundreds if not thousands of dollars.\n\n• Concise overview of agile scrum - Including the scrum theory, the scrum team, the scrum process, product backlog, and a lot more.\n\n• The facts based on real industry experience and research - The correct terminology and use of scrum are essential to mastering it. My experience in industry and research into the topic has been used to give you a solid grounding in the most concise way possible.\n\nThe course is video based with no supporting document necessary.\n\nHow is the course structured?\n\nEach section features an overview of a particular aspect of agile product management of requirements using the product backlog such as its origin, when you can use it and how you can use it in product development. Examples are included throughout the course with excellent quality video and audio. All are based on real-world experience.\n\nWho this course is for:\nProduct Owner, Scrum Master, Business Analyst, Business Owners, Support Teams, Maintenance Teams, Service and Sales Teams, Development Support Teams\nAnyone who wants a complete overview of how to manage requirements with a product backlog and certainty that they are getting the facts taught by an agile expert\nSomeone preparing to work in a team that requires a product vision, user stories, a product owner, scrum meetings, user orientation as well as incremental development and testing.\nAnyone who wants to know how to be proficient with software development, teamwork, and user satisfaction as far as software development is concerned.\nA candidate who wants answers to frequently misunderstood points within scrum theory or an expert candidate who wants a concise, quick refresher on agile scrum backlog management.","provider":{"@type":"Person","name":"Paul Ashun"},"image":"https://d3mcncqbjwo6p.cloudfront.net/images/courses/7407/cbbcfd22c66a106af12579567d29fdfb.png","aggregateRating":{"@type":"AggregateRating","ratingValue":4,"ratingCount":6,"reviewCount":6},"offers":[{"@type":"Offer","category":"Paid","priceCurrency":"CAD","price":162,"oldPrice":356}],"hasCourseInstance":[{"@type":"CourseInstance","courseMode":"Online","courseWorkload":"PT1.5H","instructor":{"@type":"Person","name":"Paul Ashun","description":"","image":"https://d3mcncqbjwo6p.cloudfront.net/users/28217/r5YNuJeIAP.jpeg"}}],"url":"https://hr-cpd-ca.learnformula.com/course/product-management-agile-requirements-using-product-backlog","datePublished":1667835598,"publisher":{"@type":"Organization","name":"CPD HR Canada","url":"https://hr-cpd-ca.learnformula.com"}}},{"@type":"ListItem","position":5,"item":{"@type":"Course","name":"Crafting Customer Profiles for Targeted Marketing","description":"

Discover the Power of Behavioral Customer Profiling.

You hear a lot about the demographics of a customer persona: location, age, job, marital status, and even buying patterns and pressures.

Yet you also hear about how buying is, ultimately, an emotional decision.

Maybe your ideal client is much more about personality fit, good communication, and similar attitudes than about demographics.

When I think of a customer profile, I think of 'Customer Context': the environment in which your customer lives, works, and most importantly, makes decisions.

Go beyond demographics and uncover the underlying motivations that drive purchasing decisions. By understanding your customers' values, attitudes, and pain points, you'll be able to:

Target the right audience with laser-sharp precision.
Craft compelling sales pitches that resonate on a personal level.
Develop products and services that meet your customers' exact needs.
Build lasting customer loyalty through exceptional experiences.

Enroll today and learn the art of behavioral customer profiling.

Learn how to define what your clients want, what they need, and what they do or worry about that they may not be telling you.

Unlock the secrets to increased sales, improved customer satisfaction, and long-term business success. You too can share this student's opinion that the course is \"super amazing; it changed my perspective!\"

","provider":{"@type":"Person","name":"Rebecca Brizi"},"image":"https://d3mcncqbjwo6p.cloudfront.net/images/courses/3873/276b64cd0cf42b68baed587f464d5d66.png","offers":[{"@type":"Offer","category":"Paid","priceCurrency":"CAD","price":90,"oldPrice":225}],"hasCourseInstance":[{"@type":"CourseInstance","courseMode":"Online","courseWorkload":"PT1.5H","instructor":{"@type":"Person","name":"Rebecca Brizi","description":"","image":"https://d3mcncqbjwo6p.cloudfront.net/accounts/275/users/9212/ZQm5WhQDR3pNmYc8zWRSDO6Ukjb8u5fe48EFN9Za.png"}}],"url":"https://hr-cpd-ca.learnformula.com/course/build-your-customer-profile","datePublished":1618494764,"publisher":{"@type":"Organization","name":"CPD HR Canada","url":"https://hr-cpd-ca.learnformula.com"}}}]}